Image via Zynga

Surprise acquisitions seem to be occurring more frequently in this manufacture. Tencent continues to snatch upwardly studios; meanwhile, Microsoft made headlines with its Zenimax acquisition early last year. Ringing in the new year, Take-Two Interactive now owns Zynga, one of the most recognizable mobile companies in the world.

The acquisition, which toll Take-Two around $12.seven billion, will see a combined effort between the video game giants. Zynga, all-time known for Words with Friends and Farmville, will take charge of Take-2's mobile endeavors moving forward. As part of this change, T2 Mobile Games volition operate under the Zynga make. With this deal, Take-two expects its mobile business organisation to take upwardly over half of its net bookings for the 2023 financial year.

This is a function of a huge investment into the mobile space, combining Take-2 and Zynga's strengths to attempt further growth. According to Zynga CEO Frank Gibeau, they will be "combining Zynga's expertise in mobile and side by side-generation platforms with Take-Two's best-in-class capabilities and intellectual belongings." This means we can expect new mobile games utilizing pop Accept-Two franchises.

While some of these projects may remain distinct mobile games, there is a much larger plan at play. The press release makes note of interest in "cross-platform experiences for many of these properties." This may mean future Accept-Two titles volition have some sort of mode or characteristic that integrates a mobile app with a form of cross-progression or rewards for playing both.